The “demure” fad has suddenly become popular on social media and ignited a dialogue about culture. The beauty influencer Jools Lebron blogged on August 5, 2024, about applying makeup for work in a “demure and modest and respectful” way. This is when the post became viral. She also enjoys using the terms “classy” and “cutesy.” Lebron, a transgender woman, said on “CBS Mornings.”
“It implies your demureness to you. It involves being aware of and respectful of those around you, who you are, and how you come across to the outside world.” It’s a lighthearted style of having fun in the spotlight. Here are ten styles that are “very demure, very mindful, very classy, very cutesy” as the 2025 resort season ends.
Designer Adeum is Hanako Maeda.
Look 3: tulle skirt, beige patent platform Mary-Janes, and a light pink mock turtleneck wool sweater.
Designer of Armarium: Giorgia Gabriele
Look for 5:a beige brushed cotton zip-up jacket and skinny white pants. Red slingbacks with elongated square toes completed the look.
Murad Zuhar
Look 3: wide-leg pants that match the sage green satin top with a scarf neck and the same in white on the left.
Alejandra Rojas Alonso
Look 12: a long, blue satin Yves Klein dress with full sleeves and a scarf collar. Blue satin shoes and silver earrings completed the outfit.
Ferrari: Rocco Iannone, the designer
Look 38: a beige, ankle-length dress with a blue, hand-drawn horse design and a sarong tie front. Silver shoes, mirrored sunglasses, a little olive green purse, and silver jewelry were among the accessories.
Mohapatra Bibhu
Look 8: Black leather gloves, black hose, and orange shoes were worn with a grey-hued dress under a collarless coat.
Victoria Beckham
Look 9: a dress with a wrap skirt with a mint green slit and an aubergine knit top with a deep vee neck. Completed the ensembles were a caged front, pale blue shoes, and an aubergine-colored, structured purse made of pressed leather.
Luisa Beccaria
Look 14: a long tea dress with elaborate embroidery and pale pink patent platform shoes with double straps.
Givenchy: Susanna Venegas, the designer
Look 7: a short coat with a big neck bow and a diamond design, paired with Mary Janes with leopard print accents.
Elie Saab
Look 13: a purse made of white leather and the same knit fabric was displayed with a white knit jumpsuit featuring a black dot design, four pockets, and giant buttons.
